Hello Dash Users, We wanted to share a few recent improvements we have been making to Dash behind the scenes. Our ongoing goal is to make Dash easier to use, more efficient, and more intuitive. Based on your feedback, we have made several enhancements to lead navigation. What’s new: You can now move to the next or previous lead  directly, without returning to the main Leads section, so you do not lose your place. Leads can now be filtered by a custom date range , making it ea

In a recent internal organizational meeting, I asked our staff about what we could improve on from last year and we were pretty much on the same page, knowing the things that needed improvement and what the priorities are. "How we can best serve our clients' needs" was the topic and something great came out of that 2026 kickoff meeting. My staff, which I affectionately call the “A Team", had the opinion that we are poised to be operating at an unprecedented high level in the

Before we have an intelligent, in context, examination about the makeup, nature and value of online leads, the first reality that needs to be acknowledged is that consumers buying commodities and services, with universal appeal, are not one and the same as luxury marketing purchasers. There is a marked difference in the purchasing behavior of a person buying a $150k item and one buying something for $5k or less.   Lead generation in the luxury marketing space is about making

For years as a direct response specialist, it was all about the immediate respondents we could deliver, the immediately available business to be written.  In the days of direct mail, it was about the 2% response rate before it fell below that and became an unpredictable result. In the more recent past, it has been about the approximately 10% of online traffic that would fill out a form to see a specially curated list. These leads have proven to be a fast track to new business

We've all heard the saying: How do you eat an elephant? One bite at a time.  This timeless metaphor applies to so many aspects of life, especially when tackling something as intimidating as incorporating social media into your business strategy. For many independent business owners, the idea of using social media effectively feels overwhelming. As a result, many either ignore it entirely or use it inconsistently and ineffectively. But here’s the good news: you don’t have to d

The end of every year is so many things:   busy, critical to finishing the year well, a juggling act between business and personal life, too much traffic, tons of memories and well, trying to “get it all done” during the hustle and bustle. It’s supposed to be a time of celebration and reflection but squeezing that in is near impossible, HOWEVER, I submit essential. Maybe it will be the week after Christmas when some reflective time becomes available, but usually it's after th

WARNING: This Article Contains Uncomfortable truths. Read at Your Own Risk.                           If you ask AI whether or not playing the piano is better for mental health than a plethora of other recreational activities or hobbies, it wins hands down. For children, organized athletics provide some valuable social and teamwork skills, exposure and learning,  but for cognitive stimulation, self esteem, emotional expression and stress relief, music has no rival.  This is

In our fast paced world of instant gratification, our technology has to be able to keep up. In the marketing world we talk about conversions; does an ad convert into a page visit, does a page visit convert into a lead, does a lead convert into a sale? Meta and Google talk about “custom conversions.” Tracking conversions helps with finding more people like the ones who converted and all these conversions have value, BUT what is the conversion that matters most? Simply put:   w

Dear Friends, We want to express our deepest gratitude to all the clients and their sales professionals that we have the privilege of serving here at Direct Success Digital. Your participation in the DirectFlow program allows us to serve an industry we love, that helps people have more and better music in their lives. We   are on a mission to finish the development of the  most efficient lead generation, follow up, and sales support system the industry has ever seen, that wil

Number Three in a Series of Three Articles Promoting the Value of an Efficient Sales Culture A day in the life of a top performing sales professional. Before I get started, here’s what it's not: a mixed bag of random activities based upon what comes to mind next,  neither for an individual or a sales staff. If you don’t believe, as Aristotle  did, that “success is a direct result of good habits that you execute regularly and not an act you perform” , you will hate this final

Two in a Series of Three Articles Promoting the Value of an Efficient Sales Culture In this installment we will examine some of the tools needed to establish an efficient sales culture. We will also examine some fundamental realities about what type of, and how much, activity it takes to get the job done. Before we talk about the elements, we need to define the goal of the tools and action which we will examine. The goal is to empower the person or persons who make up the cul

One in a Series of Three Articles Promoting the Value of an Efficient Sales Culture. Charles Drucker said, ”Culture eats strategy for breakfast.”  This is especially true in the luxury marketing space. Why?  Consumers making a discretionary income purchase are 20 times more likely to engage with a sales person who specializes in what they are considering buying, than a person purchasing a commodity. E-commerce technology is well capable of delivering sales of items of univers

“Is Anyone Actually Listening?” Sequel This is the perfect place for the sensitive and thin skinned sales representatives to stop reading. I will not be mincing any words in this article; that’s not really what you need me to do anyway. We have an issue in the luxury marketing space: a lack of sales accountability and education! Do we know how to sell the product? ABSOLUTELY! Do we know how to warm people online up so they will come in to buy? Not hardly. Oh there are random

Have you ever wondered, as a sales person, how much of what you were doing was being read or listened to? If you leave a voicemail, send a text or an email and get “crickets” in return does that mean the prospect you are working doesn’t really have any interest in what you have to offer? This person may have been someone wasting their time and yours, filling out a form out of casual curiosity with no real interest in what you are selling.  Unless you continue to qualify and d

Andromeda Andromeda is Meta’s AI platform that has been in development for years and cost tens of billions of dollars. They began...

Latest Updates You may have noticed that Dash is moving a lot faster. We are now at Version 0.6 and expect to reach the MVP by the end of...

Lead Follow-up Workshop Notes: The Importance of a Lead Conversion Sales Workshop Jack led a sales workshop focused on converting online...

The progression toward the optimum online ad series is now pursuable.  With the advent of the “A” Team of lead generation specialists at...

After analyzing the national lead generation activity for the first full sixty days, we have definitely blazed a new trail. We have...

I know what you’re thinking, ”Jack’s going to give us all a pitch on the great new DirectFlow targeting that is yielding more acoustic...