“Is Anyone Actually Listening?” Sequel This is the perfect place for the sensitive and thin skinned sales representatives to stop reading. I will not be mincing any words in this article; that’s not really what you need me to do anyway. We have an issue in the luxury marketing space: a lack of sales accountability and education! Do we know how to sell the product? ABSOLUTELY! Do we know how to warm people online up so they will come in to buy? Not hardly. Oh there are random

Have you ever wondered, as a sales person, how much of what you were doing was being read or listened to? If you leave a voicemail, send a text or an email and get “crickets” in return does that mean the prospect you are working doesn’t really have any interest in what you have to offer? This person may have been someone wasting their time and yours, filling out a form out of casual curiosity with no real interest in what you are selling.  Unless you continue to qualify and d

The progression toward the optimum online ad series is now pursuable.  With the advent of the “A” Team of lead generation specialists at...

I know what you’re thinking, ”Jack’s going to give us all a pitch on the great new DirectFlow targeting that is yielding more acoustic...

Simply put, before an explanation, this is a marketing fundamental that has never been disproven. MOP is an acronym for “Market, Offer,...

How using a chronological order of sales activity and marketing can be the most profitable element to pay attention to… So that’s how we...

Have you ever listened to a sales person who just talked and talked, and seemed more impressed with their own knowledge of what they were...

When something we purchase is a need, we have a certain set of parameters we commit to muscle memory. As long as the paper products we...

This actually IS a marketing article but before getting to the salient points that need to be made, please stick with me for a minute...

Allow me to be controversial and “go for the jugular” and hit the heart of this article first off: “What you don’t manage CAN hurt you!”...

Here is one published answer: “ Intelligence is the ability to learn and understand new information, while wisdom is the ability to apply...

Why do we choose to serve independent businesses on main street America? We understand their story, struggles, needs and opportunities,...

We are proud to announce the most accomplished marketing team in the history of lead generation for the independent business space.  We...