What is the MOP Formula?

Simply put, before an explanation, this is a marketing fundamental that has never been disproven. MOP is an acronym for “Market, Offer, Package.” The MOP formula is one I tried to find a origin for online, other than myself, but I failed. After he also tried, my colleague Clyde the Lead Generation Guy, suggested I simply own it and promote it. So here it goes:

A ton of sales and marketing “so called” experts are highly impressive and intelligent but severely lacking in pragmatism. All the strategies and technical capabilities in the world implode like a deck of cards in a windstorm without a strong fundamental foundation. You can impress multitudes of people with your knowledge but without practical application it is a bunch of noise. 

Why? Because FUNDAMENTALS ARE NEVER OBSOLETE!

The MOP model is the underpinning of all good marketing strategies. I challenge any living marketing soul to shoot holes in this boat. It is immutable and immovable. You MUST identify the proper market or audience to speak to. You MUST give them an offer strong enough to move them to action and you MUST deliver the message and offer it up in a vehicle that gets to them. 

Two outta three doesn’t get it:

You can’t give a great offer to the wrong person.

You can’t give a weak offer to the right person.

If the vehicle doesn’t get there, well, you’re also “dead in the water.”

This may be one of the shortest articles of my career. Why? Because this IS the lens everyone should look at their marketing and sales efforts through. 

The silver bullet you are desirous of shooting means nothing to anyone if the gun isn't built fundamentally sound enough to shoot. There it is… the closing statement from a lifetime NRA member unafraid to tell the naked truth: No MOP, No target hit. Time and money wasted. Ignore this fundamental and you will fail. END OF DISCUSSION. (I hope I stated this strongly enough.)

“Anything that ignores the MOP is unclean marketing.” - Jack Klinefelter