Meta Ad Updates

Andromeda

Andromeda is Meta’s AI platform that has been in development for years and cost tens of billions of dollars. They began releasing it in July and August. With this new release the some of your ad campaigns have seen some abnormal activity. The most problematic is that ads are showing up outside of the target area.

This is a problem that all advertisers are navigating and we have found several solutions optimize your ad dollars while Meta works out the kinks.

Directs Success Digital’s Response

1. We are diligently working to forcefully exclude markets that are outside of your territory. 

2. Additionally, we are updating your ad copy to more closely align with the type of ads that Meta’s new platform wants to see.

3. We are collecting images and videos to gear up to launch even more ads that will specifically target segments of your audience.

More about that to come in the future.

What can you do to help

If you have a digital cloud storage of assets (photos and videos) please share that with us. This is how we are going to differentiate your ads from everyone else’s in the marketplace

Watch this Video:

Meta’s Geotargeting is Broken

Despite that, everyone at Direct Success is excited about the opportunities that this new era of AI presents. We are now going to be able to effectively reach people in a way that was never before possible. Jack’s philosophy is that we should always abandon good in pursuit of what is great. 

We are weathering the storm and beginning to harness the winds of change towards a brighter future where the Cost Per Lead (CPL) is as low as possible and the lead quality is better than ever.