Announcement: Initial A/B Testing Results

Commitment to You

In our continued commitment to your success, our team is carefully analyzing ad performance and exploring multiple strategies to improve conversion rates. We could dress it up with clever wording about optimizing your ad spend, but as Jack often says, “we spend your dollars as if they were our own.” Our hope is that this makes clear just how deeply we care about our clients and their success.

What We Did

In a handful of our markets, we tweaked our conversion matrix from Leads Captured to Landing Page Visits. The reasoning behind this was to optimize the amount of people that were seeing our landing pages, giving our call to action a higher probability of success. The second thing we have done in other parts of the country is eliminate the images that were converting at the lowest frequency and replaced them with visuals modeled after the top performers in each market.

Results

Early results are promising as we have seen a 500% increase in Landing Page visits and a 157% in leads. After looking deeper into the piano preferences, we saw no significant change in the type of piano that they are searching for, maintaining an 85% acoustic interest.

We will continue to closely monitor your ads and make adjustments one at a time to ensure we can attribute positive results to one action taken. 

Enjoy your holiday weekend!

Happy selling from your friends at Direct Success.