A New Era of Digital Efficiency is Born!
It hasn’t been easy, quite the opposite; the road to efficiency has been hard. If you have done any reading about marketing and business you may be familiar with this quote, ”Simple can be hard: you have to work hard to make your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.” by Steve Jobs. In a niche oriented way, DSD has used this philosophy to approach a new era in digital marketing efficiency in the luxury space.
A Word Picture
In laymen’s terms: If you look at your forward facing business platforms, such as your Meta ads, Facebook, Instagram, Google ads, email marketing, and/or any other places where you are seen as a team, we can paint a helpful picture. If the platforms were players, they would all play a different position while wearing the same uniform, one which accurately displays to the fans watching the game that they are on the same team. Their common goal is to help the team win. This is the same goal of your platforms: to help you win more business with the consumers. The issue is that if they are not integrated with technology and consistent messaging, they are like a team with all the players running a different play. Each one may accomplish a little bit independently of what the other players are doing, but moving the ball up the field takes a coordinated effort and with most independent businesses that is NOT happening.
The Inefficient Norm
In most small business-luxury market instances, talented individuals operate the platform of their given responsibility without any deep coordination, with the others in the company doing the same. This is akin to a basketball or baseball team with everyone running according to their own playbook. The Facebook posts have nothing in common with the webmaster’s promotions, which look totally different from the ads being run. On top of that, the ads in Meta and Google are not tied together creatively or by theme, and so the well meaning, hard working, team executes well designed, disjointed messages and the dollar bills don’t support one another. May as well intentionally pay for an identity crisis, right?
Our Team
The current team at Direct Success Digital is rolling into a new dimension, never before accomplished in the piano industry, which will springboard its integrated and synergistic marketing strategies into other SIC’s. CEO Jack Klinefelter, and his wife and owner Tammy Klinefelter, have assembled just the team to achieve their goal. The goal of efficiency through innovations and integrations and helping independent luxury based businesses tie their platforms together to tell their individual stories better than ever is now a reality.
I will spare you the "American Dream Come True" story (it is an early article under Sales Support on our website) and jump to the heart of the philosophy that inspired and powered the current direction of this firm: a line that Jack wrote which defined where he wanted the company to go and why all in one microcosmic chain.
Here it is:
EFFICIENCY = RETENTION = REFERRALS = GROWTH.
Arriving at efficiency is actually a tier that will never be good enough, but this first plateau of efficiency is the foundation. New technology will push the capabilities of efficiency to new levels and we will be on the crest of the wave, because we stay prepared to surf the new ones.
What we have to offer as a marketing firm that doesn’t exist anywhere else is: A simple approach to digital marketing that ties your messaging together across your main, visible sales platforms and as an ancillary benefit creates warmer than normal lead generation.
Integration
We have created digital marketing social campaigns that can not only “shake hands with” but also “connect” your marketing dollars and create a consistency in messaging that allows all your ad dollars to work together with your other ad dollars. We create a level of messaging rarely even approached before by independents without a Musk-sized bank account. We are all about marrying creativity, technology and sales experience to create marketing campaigns that have no rival for small and medium size businesses.
Pioneers
Have we made some mistakes along the way? Sure; all pioneers do. But that is one reason we are years ahead of our competitors. Yet even if you had past experiences and perceptions about who we are, flush them. Nothing we do today looks or feels like anything we’ve done to get to where we are.
We don’t do the “set it and forget it” thing. Our culture is “This is better; how do we make it even better?” Serial innovators push the boundaries and challenge themselves, and those they work for, to reach the next level. We have some crazy clients who have been with us for years (actually decades) through an evolution of how we serve them. We always serve them depending upon how the market acts at the time. We avoid like the plague the most terrifying attitude a marketing agency can adopt: complacency. That is not how you remain out in front of the pack and it is not how serial innovators act.
If you would like to have your first experience with a firm that gives common sense and innovations an equal seat at the table, put us to work for free. We’ll research your market and give you an accurate picture of how many people are online searching for information about what you sell in today's socially interconnected world, no obligation. The accuracy of this information is based upon real online activity and it opens up a world of opportunity you can choose to access, should you so desire. No pressure, no initial financial investment required - receive a complimentary opportunity to see what is going on in your market and meet the company who sets the pace on how to reach them.
To get started fill out the form on our website: https://www.directsuccessent.com/contact
We’ll be in touch, and promise to show you some things that you’ve never seen before.
“I skate to where the puck is going, not to where it has been.” - Wayne Gretzky
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