Resources

The Antidote For A Shrunken Industry Survival has become a common goal for the industry, and closest to my heart, the independent dealers who serve the piano needs of their respective communities. The narrative of late has been this question, ”Are you a part of the survivor’s club?” The pie, the whole of the piano sales to be had, has indeed become a ghost of what it was in its heyday. The talk at industry cocktail parties often harkens back to the “good ole days” when the p

The end of every year is so many things: busy, critical to finishing the year well, a juggling act between business and personal life, too much traffic, tons of memories and well, trying to “get it all done” during the hustle and bustle. It’s supposed to be a time of celebration and reflection but squeezing that in is near impossible, HOWEVER, I submit essential. Maybe it will be the week after Christmas when some reflective time becomes available, but usually it's after th

REVISTING A FOUNDATIONAL SALES ARTICLE How using a chronological order of sales activity and marketing can be the most profitable element to pay attention to… So that’s how we should sell everything, right? Send people pictures and prices via email and text, and sell luxury goods based upon them seeing a picture of the right thing and liking the price… simple. That should work – NOT. Yes, it does in the world of e-commerce when moving commodities and items with universal appe