Direct Success has been providing targeted direct mail services for independent businesses of all types, both retail and service oriented, since its inception in the early 1990’s.
It has been our practice to ask businesses to paint a picture of what their best customers look like and target the premier prime prospects in their market area.
Using a tried and true MOP (market-offer-package) method we have delivered the profile our customers need to grow their businesses with. Banks, financial services, retailers and service companies have all been provided a stream of new customers by giving an offer to the right audience, using a mail piece appropriate to the recipient.
The specialist at DSE can recommend ongoing targeted mailings designed to help you dominate a segment important to you over time or push the market with a concentrated mailing for special promotions or product roll outs. The key to your success is engaging with a specialist who listens carefully enough to understand your goal and craft a strategy inside your resource capabilities. You can count us to correctly identify your needs and present a plan to get you where you need to go.
We have handled sensitive files from major arts organizations nationally including the Kennedy Center and major universities all the way to local dry cleaners and hair salons, managing sensitive, proprietary customer information safely. We also have used countless data files. and creative hybrid mixes of files, to create the perfect targeted mailing list for our clients.
A critical value that targeted mailing lists can provide to a marketing effort is the audience intelligence it can provide a digital lead generation campaign. We pioneered integrating mail with digital lead generation for the best possible synergy. We’re happy to advise on how this is accomplished most effectively.
How can you test our knowledge without obligation? Give us permission to provide some complimentary postal research to show you how best to reach your perfect audience. It is where we start with old and new customers at the beginning of any new initiative.or relationship. Since all great marketing begins with accurate targeting lets find out how many households in your area need to know your story. Here’s how to get started: